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Case Study #1

Creating engagement for
vulture conversation 

Context

A non-profit organisation focused on vulture conservation wanted to increase public awareness of vulture species.

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While educational material existed, engagement was limited. The team needed a digital format that could:

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  • make species knowledge accessible

  • engage broad audiences

  • be lightweight and scalable

  • support awareness campaigns and events

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A great variety of content existed but but not enough structure and interaction.

Project work

1. Clarifying the core problem
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We defined the core objective: 


Move from “providing information” to “creating active engagement.”

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Key questions included:

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  • What should users learn in one session?

  • Which species knowledge is essential?

  • How do we ensure repeat engagement?

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2. Structuring the knowledge base
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Using AI-supported research and synthesis:

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  • Species data was organised into clear learning clusters

  • Core educational priorities were defined

  • Quiz logic was developed to ensure consistent exposure to key species

  • Engagement mechanics were designed to balance learning and play​

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Outcome:


A structured, repeatable content framework.

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3. Concept & prototype development

 

The structured insights were translated into:

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  • A round-based quiz experience

  • Clear feedback and scoring logic

  • A lightweight web-based prototype app

  • A format suitable for campaign integration and sharing

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4. Roadmap & scaling

 

The project concluded with:

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  • Recommendations for rollout during awareness events (e.g. Vulture Awareness Day)

  • Content expansion strategy

  • Future app feature considerations

  • Partnership and distribution opportunities​​​

Result

In just two weeks, the organisation moved from a broad goal, to raise awareness digitally, to a concrete, deployable engagement concept.

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Project deliverables:

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  • A working quiz prototype app

  • A structured educational framework

  • A roadmap to scale

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We transformed a complex awareness challenge into a focused, actionable solution.

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