Lena Ebeling
Freelance Account & Project Lead
for agencies and creative teams
I lead design and innovation projects from initial brief to final deliverables, bringing strategic thinking, creative understanding, and hands-on execution to every stage. I'm used to hitting the ground running – in most cases a brief conversation is enough to get started.
What I do
I take projects from
brief to delivery.
I lead design and innovation projects from the initial strategic question through to clearly defined outcomes. I combine structured project management, in-depth research, and AI-driven ways of working to translate complex topics into concrete, actionable deliverables.
At the intersection of strategic thinking, creative design understanding, and operational execution, I steer projects with a focus on clarity, efficiency, and quality of results.
How I work
Ways of working together.
Integrated project or account lead
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I join your team for a defined engagement, typically weeks to a few months. I take on a client account, lead a project end-to-end, or step in where a senior pair of hands is missing. This is the most common way we work together.
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Focused sprint
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For when you need a specific output fast – a research synthesis, a structured brief, a strategic project framework ready to hand over to a team. Scoped, time-boxed, delivered. Typically one to three weeks.
The practical stuff
What working with me looks like.
Based in Munich. Also available remotely across DACH and Europe, and happy to travel when the project needs it.
​I work in English and German. I'm used to international teams and cross-market projects.
​Day rate on request. Happy to discuss fixed-project pricing for clearly scoped work.
Background
About me.
I’m Lena – a project and account manager with experience across design, marketing and innovation. I’ve worked with creative and corporate design teams to lead complex projects, manage stakeholders and turn ideas into concrete results.​​
Previous agencies
Tag Worldwide Wunderman Media Arts Lab VCCP Monks Sky Creative DDB Hello München We Are Social
Previous clients
BMW MINI DHL Ravensburger Ford VW Apple Volvo Trucks 3Österreich Sky BMW Motorrad Liebherr Cisco